Deconstructing self-organisation in microentrepreneurship: A social embeddedness perspective

Research overemphasises the facilitative role of institutions in cluster formation. It overlooks collective actions by microentrepreneurs when confronting issues microentrepreneurship a weak institutional environment. Drawing from social embeddedness perspective entrepreneurship, we analyse mechanisms underlying their methods self-organisation for action, particularly Interviews involving 19 rural China revealed that they self-organised to form self-serving clusters engaging small-scale entrepreneurial acts reciprocal and cooperative behaviours, solidarity, camaraderie, adopting Chinese business ideologies. Such an understanding contributes research on clusters, as it reveals ways which environment leverage localised economic, social, cultural forces collectively clusters. This foregrounds establishing socioeconomic equilibrium such holds academic, policy implications.